The visionary artist’s holiday collaboration blends luxury fashion and pop culture, creating a buzz that’s shaking up the industry
Photo credit: Ryan Sides
This holiday season, Bergdorf Goodman is ringing in something truly special. On Thursday, November 14th, Dan Life, debuted his exclusive Life at Bergdorf collection—marking the iconic NYC department store’s first-ever collaboration with an artist during the festive season. And it’s already creating quite the buzz! In fact, the collection is on track to sell out in under a week, a milestone that has never been achieved by any creator in Bergdorf’s history. Talk about a holiday miracle!
Since launching Dan Life, the artist has elevated his brand into a global sensation, with collectors and cultural icons like Justin Bieber, Stephen Curry, Kylie Jenner, and Bad Bunny proudly showcasing his one-of-a-kind pieces. And now, thanks to his collaboration with Bergdorf Goodman, fans can get their hands on his designs, running through February 14th.
The collection features jaw-dropping pieces that are as dazzling as they are unique. Highlights include two custom-designed Birkin bag sculptures—one of which was snapped up for a staggering $75,000 before even officially releasing! Alongside these luxe accessories, Dan also presented stunning replica paintings of pop culture icons like Kim Kardashian, Anna Wintour, and The Simpsons. Each artwork is adorned with hand-mounted Swarovski crystals and ranges in price from $2,000 to an eye-watering $75,000.
Photo credit: Ryan Sides
The ComplexCon Takeover
But that’s not all— Dan Life's magic didn’t stop at Bergdorf Goodman. In the same weekend, he teamed up with MVMT and ESPN to deliver two activations at ComplexCon in Las Vegas.
The first was a nod to the iconic SportsCenter Top 10 Chain, originally designed by Dan Life and worn by athletes across the country, including Caitlin Clark and Kirk Cousins. Fans and celebrities alike—including Nav, 2 Chainz, and Kai Cenat—flocked to see the chain up close, while a two-screen display showed off some of its greatest moments.
Meanwhile, at MVMT’s booth, Dan Life unveiled a show-stopping $35,000 one-of-a-kind Cali Driver Automatic Watch. Adorned with diamonds, sapphires, and a "shrapnel and bullet-hole" design inspired by Call of Duty: Black Ops 6, the watch captured the attention of both sports enthusiasts and gaming fans.
From high-end fashion to bold collaborations with sports and gaming giants, Dan Life is undeniably shaping the culture. And with his Life at Bergdorf collection, he’s proving that Dan Life isn’t just a brand—it’s a lifestyle.