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Meet Gen Z’s “Big Sister”: How One Creator Turned Advice Into a 3-Million-Person Community
Cassidy Montalvo has become a trusted voice for a generation looking for more than just trends. A beauty and fashion expert, entrepreneur, and content creator, she’s built a loyal community of more than 3 million followers who turn to her for effortless outfit inspiration, smart shopping advice, and beauty recommendations that work in real life. From her highly saved LTK and Amazon storefronts to her everyday style content, Cassidy offers a thoughtful mix of accessibility
6 days ago6 min read


Gen ZAlpha Founder Coco Granderson Teams Up With Skincare Icon Ron Robinson To Launch YES DAY™, The First Glow-Inducing Line for Teens & Tweens
Yes Day™, the first ever teen-tested skincare brand made for Gen ZAlpha, was created by 13-year-old skincare obsessionist Coco...
Oct 2, 20251 min read


Wonderskin's Viral Wonder Blading Lip Stains Set to Debut at Sephora
Wonderskin, the beauty brand behind the viral Wonder Blading Lip Stains, will launch exclusively at Sephora on September 26 th . Photo...
Sep 22, 20251 min read


CeraVe Partners with Madeline Argy for New Launch of Blemish Barrier Patches
CeraVe announced a partnership with creator and podcaster Madeline Argy to launch their brand new acne product, Blemish Barrier Patches....
Sep 21, 20251 min read


NUOVO Beauty: KISS x The Summer I Turned Pretty
The Summer I Had Perfect Nails & Lashes... KISS teamed up the hit Prime Video series, The Summer I turned Pretty! The exclusive...
Jul 1, 20251 min read


The NUOVO Fall Lip Combo
We're all about trying NUOVO, viral products. This fall, elevate your lip game with the ultimate duo from NYX Cosmetics. Photo Credit:...
Oct 11, 20241 min read


Our Favorite SPF For Winter: Daily Defender™ Mineral SPF 50
Thrive Causemetics, a trailblazer in eco-conscious and cruelty-free beauty, introduces Daily Defender™ Mineral SPF 50 , a revolutionary...
Oct 8, 20243 min read


Best Skin & Hair Care Products for Winter 2024
Winter is the perfect time to refresh your beauty routine, and we’ve rounded up some of the best products to keep your skin and hair in...
Oct 8, 20241 min read


How Vie En Rose Founder Transitioned from Actress to CEO of Her Own Skincare Company
Malea Rose didn't always have silver screen-ready skin. The powerhouse actress struggled for years with her own skin concerns until she...
Mar 6, 20248 min read
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