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FASHION


Meet Gen Z’s “Big Sister”: How One Creator Turned Advice Into a 3-Million-Person Community
Cassidy Montalvo has become a trusted voice for a generation looking for more than just trends. A beauty and fashion expert, entrepreneur, and content creator, she’s built a loyal community of more than 3 million followers who turn to her for effortless outfit inspiration, smart shopping advice, and beauty recommendations that work in real life. From her highly saved LTK and Amazon storefronts to her everyday style content, Cassidy offers a thoughtful mix of accessibility
6 days ago6 min read


Kathleen Post Talks Style, Confidence, and the Evolution of a Digital Career
For over a decade, Kathleen Post has been quietly shaping the digital fashion landscape, turning her passion for style into a career that resonates with a predominantly female audience. From her early days sharing outfits online to collaborating with major brands, Post’s journey reflects the evolution of social media and the power of authentic personal expression. When asked about the beginnings of her career, Post admits that even her biggest dreams couldn’t have predicted
Oct 20, 20252 min read


Ella's Picks: 10 Fall Fashion & Beauty Staples
Ellasandra Muse Shares Her Seasonal Favorite Products Photo Credit: Joelle Blanchard If you're wondering how to level up your wardrobe...
Sep 30, 20252 min read


KATE SPADE NEW YORK'S NEW CAMPAIGN, "SPARK SOMETHING BEAUTIFUL," BRINGS BACK ICONIC GEN Z "DUO" ICE SPICE AND CHARLI D'AMELIO, WELCOMES LAUFEY
Kate Spade New York unveiled its Fall 2025 global brand campaign, "Spark Something Beautiful," bringing back the iconic Gen Z "Duo" of...
Sep 23, 20251 min read
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