Kate Spade New York Reunites Ice Spice and Charli D’Amelio, Welcomes Laufey
Updated: 5 days ago
Kate Spade New York unveiled its Fall 2025 global brand campaign, "Spark Something Beautiful," bringing back the iconic Gen Z "Duo" of four-time Grammy-nominated rapper Ice Spice and dancer and multi-faceted social media star Charli D'Amelio—and welcoming Grammy-winning singer-songwriter Laufey, and model Reign Judge. The campaign embraces a fresh aesthetic and new vision designed to connect with the next generation, celebrating the magic that happens when we are together with friends.
Credits:
Director: Julien Vallée
Photographer: Daniel Arnold
Creative Strategy: Mandai Loop
Creative Agency: Marcel
Production House: Wanda
Post Production House: Chemistry
Music: Amy McKnight – Rise Up Let's Go
Stylist: Leith Clark (Laufey & Reign Judge), Timothy Garcia (Ice Spice), Carlee Suzanne Barrow & Anabel Bentle (Charli D'Amelio)
Hair: Jenny Cho-Semple (Laufey), Araxi Lindsey (Reign Judge), Dionte Gray (Ice Spice), Laura Polko (Charli D'Amelio)
Makeup: Dana Delaney (Laufey and Reign Judge), Karina Orozco (Ice Spice), Akina Shimizu (Charli D'Amelio)
Nails: Yoko (Laufey and Reign Judge), Brittney Boyce (Charli D'Amelio)
SOURCE Kate Spade New York
