Why the Limit Truly Does Not Exist: Shoshanna Raven on Unreasonable Joy, Shameless Wealth, and Redefining Success

In The Limit Does Not Exist, Shoshanna Raven challenges everything we’ve been taught about ambition, success, and what it means to “make it.” Drawing from her own journey, one that transformed deep personal shame into a multi-million-dollar movement, she invites women to step off the predictable path and into a version of success that feels expansive, joyful, and deeply aligned. Blending intuition with strategy, and wealth with emotional truth, Shoshanna makes the case that burnout isn’t the price of ambition, and that women don’t need to harden themselves to be powerful. Instead, she offers something radical: permission. Permission to want more, to trust oneself, and to build a life that feels as good as it looks.

NUOVO: The Limit Does Not Exist challenges traditional ideas of success. What inspired you to write this book, and what felt missing from the conversations around ambition and achievement?

SHOSHANNA RAVEN: I wrote this book because so many conversations about success feel like they leave out the wilder, more artistic, liberated artist type. Many people achieve the traditional version only to feel incomplete, they focus on achievement without addressing the emotional, energetic, and relational cost of getting there. I saw brilliant women “winning” on paper while feeling disconnected, exhausted, or secretly unfulfilled behind the scenes.

What felt missing was permission. Permission to be messy, womanly, unconventional. Permission to be j unreasonably happy, to want more wealth and not feel a single ounce of shame for it, more freedom, without needing to justify it or suffer for it. The Limit Does Not Exist was born from my own journey of turning my deepest shame into my greatest power—an HDV diagnosis that spirited the launch of a podcast and later a multi million dollar movement that expanded rather than shrunk my spirit. We don’t need to harden ourselves to be powerful. We get to pop off the predictable graph.

NUOVO:You introduce concepts like “unreasonable joy” and “shameless wealth.” What do these ideas mean to you, and why are they especially important for women right now?

SN: Unreasonable joy is choosing aliveness even when you’re faced with a War on Happy people—when the world tells you to be practical, quiet, or grateful for less. Shameless wealth is releasing the guilt, fear, and moral distortion around money, and allowing wealth to be a force for creativity, generosity, and impact.

For women especially, we’ve been conditioned to self-abandon in order to be accepted. These concepts are an invitation to reclaim our fullness. When women allow themselves joy and wealth without apology, everyone benefits, families, communities, and the future we’re building.

NUOVO: Many high-achieving women experience burnout even when they’ve “done everything right.” Why do you think burnout has become so common, and how does your book address it differently?

SN: Burnout isn’t a result of giving your all, it’s giving your all misaligned with your spirit. This book doesn’t offer another productivity system. It teaches women how to

NUOVO: Shame is a recurring theme in your work. How does shame show up in women’s relationships with success, money, and leadership, and how can it be dismantled?

SN: Shame tells women they’re too much when they want more, and not enough when they don’t have it yet. It shows up as guilt around earning, fear of visibility, and pressure to be perfect in leadership.

Shame dissolves in truth and community. When we name it, share it, and refuse to let it run the story, it loses power. This book gives language, practices, and reframes that help women stop negotiating with shame and start leading from self-trust.

NUOVO: The book speaks to building a life behind the vision board, not just the image of success. What does it actually take to create a life that feels as good as it looks?

SN: It takes honesty. The courage to make art out of whatever raw material life throws at you and look at every day as a blank canvas. This book teaches how to build something that holds you, not drains you.

NUOVO: You’ve coached thousands of women navigating ambition and self-trust. What patterns did you notice that most influenced the framework of this book?

SN: The biggest pattern I saw was that women already knew what they needed, they just didn’t trust themselves enough to follow it. They were outsourcing decisions to fear, the “predictable path” or external authority. Every framework, story, and practice points readers back to their own inner authority.

NUOVO: How do you define leadership in this new era, and what does feminine leadership look like in practice, not theory?

SN: Leadership now is about connection, not domination. Feminine leadership is intuitive, relational, emotionally intelligent, while deeply strategic. In practice, it looks like leaders who listen, adapt, tell the truth.

NUOVO: Wealth is often discussed in purely financial terms. How do you expand the definition of wealth in the book, and how can readers begin to shift their own mindset around it?

SN: Money is one expression of wealth, not the only one. Time, energy, health, creativity, relationships, and freedom all matter. 

NUOVO: The book emphasizes values-driven ambition. How can readers pursue big goals without sacrificing their mental health or sense of self?

SN: By letting values lead instead of fear. When your ambition is anchored in who you are — not who you think you should be, the process becomes sustainable. Big goals don’t require burnout. They require, support, and self-honesty.

NUOVO: As someone who has built a purpose-led community, what role does authenticity play in creating sustainable success?

SN: Authenticity isn’t a branding tactic, it’s the foundation. When people feel you, they trust you. When you trust yourself, your work lasts. Sustainable success is built on truth, not performance.

NUOVO: What do you hope readers feel or understand differently about themselves after finishing the book?

SN: I want them to know they are not behind. They are not broken. And they are not asking for too much. I hope they feel permission, to want more, to trust themselves, and to build a life that actually feels like theirs.

NUOVO: Heading into 2026, how do you see women redefining success, leadership, and fulfillment, and how does this book meet that moment?

SN: Women are done sacrificing themselves for success that doesn’t love them back. We’re entering an era where wealth, joy, leadership, and humanity coexist.

The Limit Does Not Exist meets this moment by offering language, permission, and tools for women who are ready to lead. It’s not about becoming someone new; it’s about finally becoming yourself.