Credit: Stoked PR
Yesterday marked an exciting milestone for KidSuper as it officially launched its own record label, KidSuper Records, with the release of its debut single, “Big In Da Game.” This track features the powerful collaboration between British rapper Giggs and American hip-hop star Quavo.
“Big In Da Game” emerged from a creative partnership between KidSuper and Giggs, sparked during a chance encounter in Brooklyn. Giggs was in the area shooting a video for “Starlets” with Dave East when he connected with KidSuper. The song was originally crafted for KidSuper’s STRING THEORY A/W 24 show at Paris Fashion Week, where it caught Quavo’s attention. After joining Giggs on stage at the afterparty, Quavo was inspired to contribute his own verse, leading to the electrifying version released yesterday.
Credit: Stoked PR
The music video for “Big In Da Game,” directed by KidSuper Studios, showcases Giggs, Quavo, and KidSuper founder Colm Dillane, all styled in pieces from the STRING THEORY collection. With a cinematic aesthetic influenced by shows like Peaky Blinders and films such as Snatch, the video visually captures the essence of this collaboration.
Colm Dillane expressed his excitement, stating, “Since Day 1, music has always been an integral part of KidSuper. We’ve collaborated with various artists over the years, and to see our dream of launching KidSuper Records come to life with such a dynamic track is truly surreal.”
Giggs also shared his enthusiasm: “I’m really excited to share this cool collaboration that blends different worlds—Fashion, Hip Hop, UK rappers, and U.S. rappers.”
As part of Brooklyn’s vibrant creative scene, KidSuper Records aims to fuse fashion with music and film, further expanding its artistic narrative. This release not only highlights KidSuper’s fashion roots but also solidifies its place in the music industry, having previously collaborated with major artists like Kehlani, The Rolling Stones, and Ed Sheeran.
Be sure to check out “Big In Da Game” and witness the exciting evolution of KidSuper!
Credit: Stoked PR